Cross selling and launching a new product

Scottish and Southern Logo

Scottish & Southern Energy supplies electricity and gas to around 9.35 million customers within Great Britain and Ireland's competitive electricity and gas supply markets, with growth continuing in the current financial year. It is the second largest supplier of energy in the UK.

In 2006, Scottish & Southern Energy launched a brand new home security product called ‘monitor’.

Based on our long-standing relationship, Clearanswer was selected to run a pilot sales campaign to cross-sell the product to existing energy customers across their three key brands, Southern Electric, Swalec and Scottish Hydro. After achieving great success with the pilot Scottish & Southern Energy decided to turn this into a permanent campaign and product with Clearanswer as the main sales channel.

Scottish & Southern Energy is a company that prides itself in delivering a quality service. It was imperative that any sales force working for us had to have a clear understanding of our brand, our products and our customers’ requirements. It’s quite clear we found the answer.

Paul Ellis, Head of External Sales
Scottish & Southern Energy