High value Business to Business sales

Wembley Stadium Logo

The home of English football since 1923, the new Wembley Stadium opened in Spring 2007 and quickly re-established itself as the country’s leading venue for sports and entertainment events. Operated by Wembley National Stadium Limited, a fully owned subsidiary of The Football Association, the new stadium offers up to 90,000 fans the opportunity to watch world-class events with unrivalled views of the action in state-of-the-art facilities.

Wembley selected Clearanswer to help them sell extremely valuable seats within the prestigious central tier known as Club Wembley. Packages ranged in price from around £20,000 to over £100,000 for a ten year licence.

Clearanswer’s B2B team would contact businesses to explain how Club Wembley seats represented a sound investment; they could be used as a way of entertaining clients, a staff perk or incentive, a way of generating new business and developing new opportunities as part of a marketing and sales promotion.

An appointment was then set for a Wembley account manager to visit and finalise the agreement. The campaign was a massive success and all the seats were sold in 2006.

Clearanswer is able to provide a more intelligent way of using the telephone as an effective marketing tool to benefit your business

Clearanswer has provided us with an excellent lead generation service. Previously the sales team was spending too much time in the office trying to make appointments by phone. Since working with Clearanswer sales productivity per sales rep has increased by over 50%.

Andy O’Sullivan, National Sales Manager
Wembley Stadium